Your gateway to the Saudi market

About Us

Alpha Ray is a leading Saudi advisory firm specialising in market entry, reputation building and communication risk assessment and management. We support global clients in understanding, navigating and thriving in one of the world’s most dynamic and fast-changing economies.

Our team brings senior local and global expertise across key sectors and with first-hand knowledge of trends, priorities and opportunities. We bring experience of government decision-making, business growth, stakeholders ecosystems, strategic communications, crisis communications management and other key areas closely aligned with critical success factors in a new market.

Our work with our clients is truly bespoke, built to align with your specific objectives and encompassing essential cultural and businesses inductions and knowhows that are unique to KSA market.

Areas of Support

Market intelligence

Our experts have first-hand experience driving results in major government and private sector institutions. We have deep understanding of the fast-moving social, economic and policy environments driving Saudi market trends, the risks and the measures needed to maximise opportunity. Our clients benefit from our close connections to the zeitgeist and local media, our understanding of public and private sector decision-making, and our ability to translate complex analysis into effective plans.

From executive briefings to deep-dives, we provide a wide range of up-to-date market intelligence covering Saudi commercial, policy, regulatory, societal and other matters.

Market entry

We provide end-to-end practical support for clients entering the Saudi market. From initial investigation and sector insights, to strategic market entry plans, to setup and launch activities. Our experienced on-the-ground team support clients to navigate and thrive in the Saudi market with a wide variety of strategic and operational advisory.

Procurement success

Understanding Saudi government procurement processes is key to success in the market. Our in-country experts have managed hundreds of bids on both sides of the table. We understand how procurement works on paper and in practice. We support clients with bid strategy, preparation and presentation, as well as broader relationship-building and navigation through the ever-changing procurement landscape.

Cultural and stakeholder onboarding

In an environment where relationships are key and with fast paced progress across all areas in the Kingdom, understanding how to conduct business and social engagements is a major differentiator. Our Saudi national experts support executives and their teams to succeed in business and social engagements. From business and stakeholder onboarding to cultural and sector inductions, we bring our clients to the current moment and the key priorities that matter.

Reputation management

With experience leading some of the largest PR firms and government communication functions, our experts bring extensive experience launching powerful campaigns and managing complex situations. Our in-house Saudi national team and wide in-country network bring unparalleled understanding of local sentiment. We support clients to build reputation and visibility, manage risk, respond deftly to crises and drive their Saudi communication strategy.