Be an integral part of the journey to
growth and transformation
Thriving in one of the world’s most dynamic and fast-changing economies
Alpha Ray is a leading Saudi advisory firm specialising in market entry, reputation building and communication risk assessment and management. We support global clients in understanding, navigating and thriving in one of the world’s most dynamic and fast-changing economies.
Our team brings senior local and global expertise across key sectors and with first-hand knowledge of trends, priorities and opportunities. We bring experience of government decision-making, business growth, stakeholders ecosystems, strategic communications, crisis communications management and other key areas closely aligned with critical success factors in a new market.
Our work with our clients is truly bespoke, built to align with your specific objectives and encompassing essential cultural and businesses inductions and knowhows that are unique to KSA market.
Your Gateway to Saudi Market
We provide end-to-end practical support for clients entering the Saudi market. From initial investigation and sector insights, to strategic market entry plans, to setup and launch activities.
Areas of Support
Market
intelligence
Our experts have first-hand experience driving results in major government and private sector institutions.
Market
entry
We provide end-to-end practical support for clients entering the Saudi market.
Procurement
success
Understanding Saudi government procurement processes is key to success in the market.
Cultural and stakeholder onboarding
In an environment where relationships are key and with fast paced progress across all areas in the Kingdom.
Reputation
management
Our experts bring extensive experience launching powerful campaigns and managing complex situations.
Areas of Support
Market intelligence
Our experts have first-hand experience driving results in major government and private sector institutions. We have deep understanding of the fast-moving social, economic and policy environments driving Saudi market trends, the risks and the measures needed to maximise opportunity. Our clients benefit from our close connections to the zeitgeist and local media, our understanding of public and private sector decision-making, and our ability to translate complex analysis into effective plans.
From executive briefings to deep-dives, we provide a wide range of up-to-date market intelligence covering Saudi commercial, policy, regulatory, societal and other matters.
Market entry
We provide end-to-end practical support for clients entering the Saudi market. From initial investigation and sector insights, to strategic market entry plans, to setup and launch activities. Our experienced on-the-ground team support clients to navigate and thrive in the Saudi market with a wide variety of strategic and operational advisory.
Procurement success
Understanding Saudi government procurement processes is key to success in the market. Our in-country experts have managed hundreds of bids on both sides of the table. We understand how procurement works on paper and in practice. We support clients with bid strategy, preparation and presentation, as well as broader relationship-building and navigation through the ever-changing procurement landscape.
Cultural and stakeholder onboarding
In an environment where relationships are key and with fast paced progress across all areas in the Kingdom, understanding how to conduct business and social engagements is a major differentiator. Our Saudi national experts support executives and their teams to succeed in business and social engagements. From business and stakeholder onboarding to cultural and sector inductions, we bring our clients to the current moment and the key priorities that matter.
Reputation management
With experience leading some of the largest PR firms and government communication functions, our experts bring extensive experience launching powerful campaigns and managing complex situations. Our in-house Saudi national team and wide in-country network bring unparalleled understanding of local sentiment. We support clients to build reputation and visibility, manage risk, respond deftly to crises and drive their Saudi communication strategy.
Three-Step-Approach
1 Discover
2 Design
3 Activate
1 Discover
- Assess current objectives and aspirations, investment potential, messaging and communication approach
- Gather market and sector intelligence, map stakeholders, competitor benchmarking, key market priorities and incentives
- Prepare leadership with inductions on KSA way of business, stakeholder’s and investment ecosystem, procurement process, culture, etc.
2 Design
- Market entry options and best routes to deal making in alignment with identified opportunties.
- Company set-up activities.
- Selected stakeholder and partners engagement plan.
- Reputation buildings strategy and communication plan
3 Activate
- Activate strategic plan through:
- Setting up company and building operations
- Building reputation based on communication plan
- Matchmaking with key opportunities and incentives
- Procurement and bid strategy review, set up on key portals
- Partner due diligence and engagement
- Develop periodic sector specific insights reports
- Ongoing senior advisory and support
Our Offering Is Multifacited And Cohesive,
It Is Based On The Following Premises
Unique market dynamics of KSA
Lower Transaction Costs
Local experts streamline interactions between global players and local beneficiaries.
Vast Investment Opportunities
High potential for strategic partnerships and mutual growth.
Navigating Growth
Demystifying KSA’s success stories to attract and retain global investment.
Proven Know-How of Alpha Ray
Leveraging Economic Reforms
820 economic reforms driving business success since Vision 2030.
Simplified Processes
Clear procurement channels and defined requirements for businesses.
Streamlined Investor Journey
Efficient processes across sectors for licensing and business activity.
40million+
Expected Visitors For
Expo 2030 set in Riyadh
$9.7billion
FDI inflows by
2nd Quarter 202
17.5+million
international tourists and visitors by first half of 2024, a 10% increase from 2023
Who Are We
Team
SMEs
Analysts and Consultants
Team
Mona Alzubair
Mona is the Founder and Managing Partner of KSA based boutique strategic advisory firm, Alpha Ray Advisory. She advises global firms on strategic market entry to maximize entry to the Saudi market successfully. This is achieved through leveraging Vision 2030 related investment opportunities, building a strong local reputation and managing communication risk in one of the world’s most dynamic and fast-growing economies.
Formerly, as KSA’s Managing Director of PR company Edelman, the largest global PR firm, Mona grew the business and managed strategic mandates for key Vision 2030 clients. This included national initiatives across a range of sectors and leading entities such as the Public Investment Fund portfolio companies, Ministry of Culture, Ministry of Tourism, and Ministry of Industry and Mineral Resources, amongst others.
Before joining Edelman, she worked for major KSA Vision 2030 related programs and initiatives. She led the Kingdom wide strategy development for the recently instituted Music Commission as part of Ministry of Culture’s initiative. She was a member of the team of the former Minister of Media working on key initiatives for international communication and local transformation of KSA’s Saudi Broadcasting Company. In addition, she worked as an advisor for the Vice Minister of Mineral Affairs where she had the opportunity to develop media outreach plans and campaigns both locally and abroad on official visits.
Mona is committed to excellence, the values of integrity and accountability. She is determined to leverage past experiences in her new role as an enabler of growth in alignment with the multitude of transformation opportunities in the Kingdom.
SMEs
Sector specific local and international SMEs and experts with wide experience in Saudi Arabia in areas such as sustainability, clean energy, film and visual production, construction, strategic communications, etc.
Analysts and Consultants
Ex-agency analysts working on KSA mandates