Be an integral part of the journey to
growth and transformation
Thriving in one of the world’s most dynamic and fast-changing economies
Alpha Ray is a leading Saudi advisory firm specialising in market entry, reputation building and communication risk assessment and management. We support global clients in understanding, navigating and thriving in one of the world’s most dynamic and fast-changing economies.
Our team brings senior local and global expertise across key sectors and with first-hand knowledge of trends, priorities and opportunities. We bring experience of government decision-making, business growth, stakeholders ecosystems, strategic communications, crisis communications management and other key areas closely aligned with critical success factors in a new market.
Our work with our clients is truly bespoke, built to align with your specific objectives and encompassing essential cultural and businesses inductions and knowhows that are unique to KSA market.
Your Gateway to Saudi Market
We provide end-to-end practical support for clients entering the Saudi market. From initial investigation and sector insights, to strategic market entry plans, to setup and launch activities.
Areas of Support
Market
intelligence
Our experts have first-hand experience driving results in major government and private sector institutions.
Market
entry
We provide end-to-end practical support for clients entering the Saudi market.
Procurement
success
Understanding Saudi government procurement processes is key to success in the market.
Cultural and stakeholder onboarding
In an environment where relationships are key and with fast paced progress across all areas in the Kingdom.
Reputation
management
Our experts bring extensive experience launching powerful campaigns and managing complex situations.
Our Offering Is Multifacited And Cohesive,
It Is Based On The Following Premises
Unique market dynamics of KSA
Lower Transaction Costs
Local experts streamline interactions between global players and local beneficiaries.
Vast Investment Opportunities
High potential for strategic partnerships and mutual growth.
Navigating Growth
Demystifying KSA’s success stories to attract and retain global investment.
Proven Know-How of Alpha Ray
Leveraging Economic Reforms
820 economic reforms driving business success since Vision 2030.
Simplified Processes
Clear procurement channels and defined requirements for businesses.
Streamlined Investor Journey
Efficient processes across sectors for licensing and business activity.
40million+
Expected Visitors For
Expo 2030 set in Riyadh
$9.7billion
FDI inflows by
2nd Quarter 202
17.5+million
international tourists and visitors by first half of 2024, a 10% increase from 2023
Our Team
Mona Alzubair
Scott Druck
SMEs
Analysts and Consultants
Mona Alzubair
Mona is the Founder and Managing Partner of KSA based boutique strategic advisory firm, Alpha Ray Advisory. She advises global firms on strategic market entry to maximize entry to the Saudi market successfully. This is achieved through leveraging Vision 2030 related investment opportunities, building a strong local reputation and managing communication risk in one of the world’s most dynamic and fast-growing economies.
Formerly, as KSA’s Managing Director of PR company Edelman, the largest global PR firm, Mona grew the business and managed strategic mandates for key Vision 2030 clients. This included national initiatives across a range of sectors and leading entities such as the Public Investment Fund portfolio companies, Ministry of Culture, Ministry of Tourism, and Ministry of Industry and Mineral Resources, amongst others.
Before joining Edelman, she worked for major KSA Vision 2030 related programs and initiatives. She led the Kingdom wide strategy development for the recently instituted Music Commission as part of Ministry of Culture’s initiative. She was a member of the team of the former Minister of Media working on key initiatives for international communication and local transformation of KSA’s Saudi Broadcasting Company. In addition, she worked as an advisor for the Vice Minister of Mineral Affairs where she had the opportunity to develop media outreach plans and campaigns both locally and abroad on official visits.
Mona is committed to excellence, the values of integrity and accountability. She is determined to leverage past experiences in her new role as an enabler of growth in alignment with the multitude of transformation opportunities in the Kingdom.
Scott Druck
UK based Senior Advisor
- Over 10 years experience operating in KSA market – public and private sector
- Led $100M Ministry of Culture institution-build initiative from concept to operation
- Ex CEO of Oxford Strategic Consulting – Financial Times Leading Management Consultant
SMEs
Sector specific local and international SMEs and experts with wide experience in Saudi Arabia in areas such as sustainability, clean energy, film and visual production, construction, strategic communications, etc.
Analysts and Consultants
Ex-agency analysts working on KSA mandates